Why AI Influencers Are the Next Big Thing in Business
The landscape of marketing and business promotion is rapidly evolving, with AI influencers emerging as a powerful force. According to recent statistics, the AI Influencer Market will expectedly reach a $37.8 billion by 2030, with a remarkable compound annual growth rate (CAGR) of 38.1% during the forecast period.
This explosive growth underscores the increasing significance of AI influencers in various industries, particularly retail, lifestyle and adult segment.
This explosive growth underscores the increasing significance of AI influencers in various industries, particularly retail, lifestyle and adult segment.
The Fashion & Lifestyle Revolution
Fashion brands are among the early adopters of virtual influencers, leveraging their ability to showcase collections and products through high-quality visual content. In 2022 alone, the fashion and lifestyle segment captured $1,214.1 million in revenue within this market. These AI influencers serve as trendsetters, highlighting the latest styles and designs in a captivating and aspirational manner. Their digital nature allows them to experiment seamlessly with diverse looks, enabling brands to stay on the cutting edge of the ever-evolving fashion landscape.
A Data-Driven Approach to Success
The rise of AI influencers is backed by substantial data, highlighting their effectiveness in driving engagement and sales. Their ability to deliver personalized and visually appealing content resonates with a broad audience, making them invaluable assets for brands looking to connect with consumers in a digital age. The anticipated growth of the Global Virtual Influencer Market reflects the growing recognition of these digital entities as essential components of modern marketing strategies.
Main Numbers
YoY Growth
63% of professionals
are planning on using Artificial Intelligence (AI) and Machine Learning (ML) to influencer marketing in upcoming years globally.
are planning on using Artificial Intelligence (AI) and Machine Learning (ML) to influencer marketing in upcoming years globally.
52.8% of marketers
believe virtual influencers have a prominent impact on the future of entertainment and marketing.
believe virtual influencers have a prominent impact on the future of entertainment and marketing.
71% of brands
believe that AI Influencers are capable of delivering higher ROI in comparison to human influencers.
believe that AI Influencers are capable of delivering higher ROI in comparison to human influencers.
63% of professionals
are planning on using Artificial Intelligence (AI) and Machine Learning (ML) to influencer marketing in upcoming years globally.
are planning on using Artificial Intelligence (AI) and Machine Learning (ML) to influencer marketing in upcoming years globally.
52.8% of marketers
believe virtual influencers have a prominent impact on the future of entertainment and marketing.
believe virtual influencers have a prominent impact on the future of entertainment and marketing.
71% of brands
believe that AI Influencers are capable of delivering higher ROI in comparison to human influencers.
believe that AI Influencers are capable of delivering higher ROI in comparison to human influencers.
Average Engagement Rate of Virtual and Human Influencers.
Average Engagement Rate of Virtual and Human Influencers.
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